Green packaging is a green movement towards sustainable packaging that involves usage of LCA (life cycle assessment) and LCI (life cycle inventory) in the manufacturing process in order to reduce ecological footprint and implement eco-friendly techniques. LCA and LCI involve documentation and analysis of life cycle of the packaging, choice of materials used, package design and processing. Green packaging leads to usage of recycled materials and in return, results in reusing more number of packaged components.
The drivers of Green packaging include increasing environmental concerns, raised awareness about the packaging waste, rise in disposable income and high energy consumption. In addition, soaring demand for green packaging is also due to increased awareness about health issue, and all these factors are contributing to the growth of the Green packaging market. However, the factors that are hampering the growth of the market are poor infrastructure of the recycling process, low awareness about the sustainable packaging & its advantages and some of the regulatory issues due to which, there are less number of chemicals present in the market. Increasing environmental concern that is leading to high demand for green packaging is expected to create lot of opportunities for the growth of the market.
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